Category: bnNews (en) Published on Tuesday, 08 November 2011 16:43
Bonn, August 2nd, 2012
The growing complexity of the corporate environment and the changing framework conditions of marketing and procurement are bringing about a change in the way company departments think. The new trend study, entitled “Marketing Procurement 2012. Perspectives for cooperation between marketing and purchasing” demonstrates a significantly closer collaboration between marketing and procurement in relation to the purchase of marketing services compared to a previous study from 2010.
Last Updated on Tuesday, 08 November 2011 16:43
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Category: bnNews (en) Published on Tuesday, 08 November 2011 16:43
BrainNet Executive Talks meets Miele & Cie. KG
Dr. GĂĽnther Reinelt, CPO and Mechthild Diermann, Head of Marketing Communications, on Marketing Procurement
Last Updated on Tuesday, 31 July 2012 13:29
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