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Marketing and Procurement Recognize Cooperation Potential

Bonn, August 2nd, 2012

The growing complexity of the corporate environment and the changing framework conditions of marketing and procurement are bringing about a change in the way company departments think. The new trend study, entitled “Marketing Procurement 2012. Perspectives for cooperation between marketing and purchasing” demonstrates a significantly closer collaboration between marketing and procurement in relation to the purchase of marketing services compared to a previous study from 2010.

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Actualizado em Terça, 08 Novembro 2011 16:43

Visitas: 16

Miele & Cie. KG

miele etneu 160BrainNet Executive Talks meets Miele & Cie. KG

Dr. Günther Reinelt, CPO e Mechthild Diermann, Head of Marketing Communications, sobre  Marketing Procurement

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Actualizado em Quarta, 30 Maio 2012 15:25

Visitas: 0

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